A website acts as an identity for your business or brand. Your website should be accessible to all users so that they can view your products or services online. If your website is not easily accessible, then you could lose a great number of potential customers. In...
SEO vs PPC SEO and PPC are two different processes with the same purpose: To affect the online visibility of a website in a web search engine (Google, Bing, Yahoo). They both belong to what is called SEM (Search Engine Marketing). SEO stands for Search Engine...
Business owners and heads of organizations are generally unaware of the constant stream of technological updates and changes that affect their websites. These issues are normally highly technical and are handled by either in-house or outsourced IT personnel. However,...
4 million new blog posts are published online every single day. How do you stand out from the crowd? Ranking highly in search engines (namely Google) is arguably the best method of doing so. It’s the only way to ensure your posts actually get read. This is where...
How would you rate the traffic to your website? Be honest with yourself. If you aren’t getting the attention you want, you may need to focus on your SEO strategy. An SEO strategy includes multiple elements, one being link bait. Wondering if link baiting is...
Once your online reputation is compromised, you can’t afford to wait and see. You have to take action ASAP. Like your health, the earlier you spot a problem, the quicker you can fix your reputation. Letting poor reviews fester can cause serious revenue...
Worldwide, more than $100 billion is now being spent on digital marketing. With so much competition, finding the right digital marketing strategies is a must if you want your website to stand a chance at getting its a share of the internet traffic. Before...
Digital marketing is becoming vital to any business’s survival. Companies offering financial services are no exception to this rule. As a financial advisor, your business relies on keeping up with customers’ needs. At the same time, you wish to grow...
You’ve read post after post and followed all the advice from lead generation gurus. You use catchy phrases in your CTAs and have a “thank you” page after they fill out your contact form. But you still struggle to convert leads. It’s...
Did you know that there are over 30 million small businesses in the United States? Almost half of all employees work for a small business. Small businesses comprise over 99% of all American businesses. If you own a small business, you know it’s...
