A website acts as an identity for your business or brand. Your website should be accessible to all users so that they can view your products or services online. If your website is not easily accessible, then you could lose a great number of potential customers. In...
SEO vs PPC SEO and PPC are two different processes with the same purpose: To affect the online visibility of a website in a web search engine (Google, Bing, Yahoo). They both belong to what is called SEM (Search Engine Marketing). SEO stands for Search Engine...
Business owners and heads of organizations are generally unaware of the constant stream of technological updates and changes that affect their websites. These issues are normally highly technical and are handled by either in-house or outsourced IT personnel. However,...
4 million new blog posts are published online every single day. How do you stand out from the crowd? Ranking highly in search engines (namely Google) is arguably the best method of doing so. It’s the only way to ensure your posts actually get read. This is where...
How would you rate the traffic to your website? Be honest with yourself. If you aren’t getting the attention you want, you may need to focus on your SEO strategy. An SEO strategy includes multiple elements, one being link bait. Wondering if link baiting is...
