A website acts as an identity for your business or brand. Your website should be accessible to all users so that they can view your products or services online. If your website is not easily accessible, then you could lose a great number of potential customers. In addition, due to the continuous use of mobile devices, it is very important for a business to make a mobile-friendly website forever.

Furthermore, you should know that Google also prefers mobile-friendly websites and rank those websites higher in the search engine result pages. Keeping all of this in mind, a mobile-friendly website is extremely important for your business so a user can view content easily and navigate your pages on their devices. To get the most out of your website, you need to contact a reputable e website design Gold Coast company and get your website reviewed and assessed for mobile compatibility.

On average, people are spending almost 5 hours on their smartphones in a day. It is important to note that it is not only YouTube videos, but people are looking at various things online. They use their mobile devices as a primary source to perform various functions like calling, texting, watching, browsing products or services and much more. It is a fact, more than half of smartphone users discover a new company or product when they are searching on their smartphones.

In the following article, we will be looking at the eight reasons why you need a mobile-friendly website for your business:

1. Responsive (Mobile) Design is no longer an exception but a standard

Just about everyone uses a mobile device.. or 3. As we look around we see not only people using smart phones but using them excessively. There are over 1.2 billion using mobile devices to access the web, which translates into over 80% of all internet users, using their mobile devices. I think you would be safe to say that not marketing to, or being mobile friendly with, mobile users would be a detriment to your business.

2. Responsive Web Design is expected by consumers as well as Google

With the above statistics, I think you could imagine why consumers have come to expect your site to show on any and all of their mobile devices. If you aren’t what they expect they WILL go elsewhere, literally with a click of a finger.

3. You’ll make your customers much happier

Your website will look great and function well on any device or screen size for that matter. From smartphones, tablets, desktops, and smart TVs.

4. Google may penalize your website if it’s not mobile friendly

Search engines rank your site and will list your in their search results accordingly. Google provides search engine results free of charge. Users are used to using search engines such as Google. Google keeps its users happy by providing relevant, authoritative, and user/device friendly links to what the users searches for.

5. It helps with your SEO (Search Engine Optimization)

Mobile-Friendly websites rank higher simply because it is more user friendly. With everyone having smartphones, and constantly using them to search. Imagine what it would be like if every site you clicked on, off of a Google results page, from your mobile device lead you to a page that was not reformatting to your device. Would you use a different search engine? Google as well as other search engines don’t want to find out. Simply put, your website will rank higher if it’s mobile-friendly.

6. It helps you build credibility

Not just online, but offline as well. People take mental note of a website they have had a good experience with. They also take note of a website they have a bad experience with. Reputation is everything, and most businesses can’t afford to give people a bad experience, digital or otherwise.

7. Social media referrals are mobile

Most of your links you find with apps on mobile device are clicked and viewed on the same mobile device. 91% of mobile internet usage is used for social activity. As social media continues to grow and evolve, statics show that mobile is where the trend is going to stay. At least for the foreseeable future. If you business is or ever wants to engage in the social media audience, (Not that you really have a choice in today’s age) then you can see why responsive web design is important.

8. Improve existing website traffic

If you are ready to get your website “mobile friendly” then it’s time to consider redesigning your existing website. It is a perfect time to not only get the look and feel that professionally represents your brand but also improve existing traffic!

Our website design nerds are ready to help you through this process. Contact us today!