Did you know that there are over 30 million small businesses in the United States? Almost half of all employees work for a small business. Small businesses comprise over 99% of all American businesses.
If you own a small business, you know it’s not easy standing out in the crowd. You also know in this age of social media, a website is non-negotiable. But building a website often falls to the bottom of the priority list
If building a website seems like a Herculean task, don’t fret!
Read on for the top 5 must-have items for your quick small business website checklist.
Start with a URL
A URL is a uniform resource locator. It’s the short abbreviation for your website’s Internet address.
Before you build your website, you need a website address. It’s also called a domain name.
If it’s possible, use your company name as your unique website address. Unless you’re a nonprofit organization, use the domain .com. Nonprofits often use .org.
Don’t be enticed by .biz. Search engines rate higher for .com domains.
Once you’ve come up with a good name, check the availability and buy the URL. You’ll do this through a domain registrar.
This is your business. Don’t use free website hosting.
Avoid Wix or other hosted solutions. You want total control of your website, and you won’t have it on a free site.
Expect to pay up to $100 per month, but it’s well worth the cost.
Include These Elements
You’ve bought your URL and set up your web host. What goes on the website? Don’t frustrate your website visitors. Make some information obvious, such as:
- Phone number and email address
- Hours of operation
- Easy contact form
- Product and services
- About page
- High-quality images
- Links to your social media pages
Make website navigation easy and intuitive. Don’t reinvent the wheel.
Some people think doing everything the same old way is boring. But your customers are comfortable with standard website navigation. Keep it standard.
Once you’ve included all the pertinent business information, you’re ready for SEO. Speaking of SEO…
Search Engine Optimization
SEO is search engine optimization. This is how search engines like Google find and display your website in search pages.
Your aim is to be the first listing on the search engine results page (SERP). That means when someone’s searching for the type of product you offer, your business comes up first.
SEO is complicated. If you don’t have time to learn SEO, consider hiring a professional.
Optimize for Mobile
Over 70% of Americans own smartphones. If your website doesn’t display on a mobile phone, you’re in trouble.
Make sure everything works as well from a phone as it does from a desktop or laptop.
Begin with the Website Checklist
Now that you’ve got your handy website checklist, it’s time to get building! Start with your URL.
Once you’ve got that nailed down, decide on your web hosting. Don’t be enticed by the freebies!
Once the website is set up, go through the checklist to make sure you’ve included the most important information. Make sure navigation is easy.
Then it’s time to work on your SEO. You’ll always work on updating the SEO on your website. Make sure the site is optimized for mobile devices, and you’re ready to go!
Overwhelmed? If you’re looking for help with SEO, get in touch!