You’ve read post after post and followed all the advice from lead generation gurus. You use catchy phrases in your CTAs and have a “thank you” page after they fill out your contact form. But you still struggle to convert leads.
It’s not your product or service. It’s not for lack of effort.
So, what gives?
It’s possible you’re not as optimized as you think you are. We can help. Here are 3 website lead generation techniques that will help get more conversions.
1. Add Forms to Your High-Traffic Pages
Where is your contact form? Aside from your “Contact Us” section, do you have it anywhere else on your site?
Your first step is to run an audit or check Google Analytics to find out where most of your traffic is coming from.
Is it your social media posts? Your blog? How about your email marketing campaign?
Whatever generates the most traffic is where you should put your contact forms.
But it doesn’t stop there.
People visit specific pages for a reason. It’s likely you have engaging content. So nurture it!
Make sure you’re updating the specific pages often. The goal is to give your audience what they want while making your brand seem indispensable.
There are tools out there that evaluate your lead generation services and provide feedback. You’ll know the landing pages that work and the ones you need to work on.
2. Offer an eBook
After running an audit, you’ll likely find your blog gets the most traffic. That’s if you’re using good SEO practices.
Like we mentioned, you’re getting traffic to your blog because people enjoy your content. Why not expand that content into an eBook or white paper?
Sure, it’s time-consuming. But consider hiring a freelancer or guest blogger. This will increase your authority and make your site seem even more trustworthy.
Have your visitors fill out your form to get the eBook or white paper. If you’ve done a good job hooking them on your blog content, they’ll gladly fill it out.
3. Add a Bonus in Your Follow-Up Email
You should always have a “thank you” page set up for after a visitor fills out your form. But, you can take this one step further with a follow-up email.
Sure, lots of brands do this, but how many offer their new lead a thank you gift?
It can be something simple like a percentage off their first purchase. Or, you can include a free thank you gift with their first order.
Get creative! You may get rewarded with a brand-new customer.
Get Help with Your Website Lead Generation
These are just five website lead generation techniques that will get you started on your path to more conversions. But, these are only the tip of the iceberg.
If you want to truly optimize your site for lead generation, calling in the professionals is always a smart option.
At Big Nerd, we specialize in optimizing every facet of your website. From SEO to copyrighting, we do it all.
For more information on how we can help you with lead generation or getting more traffic, get in touch with us today!